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What if Customers Ran your Production Lines?

As I talk to executives at consumer goods companies, it is evident that demand sensing has considerable mind share in marketing and with the IT professionals goaled in supporting their product...

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Get the Jump on Innovation, or be Leapfrogged

In my last blog, I discussed how consumer goods companies are pushing technology envelopes to harvest granular information about their customer’s interests and buying patterns to both improve forecasts...

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Is Your Packaging Keeping up With Your Planning?

You’ve probably seen the sign that says, “Plan Ahead”, with the ‘d’ squeezed in at the end because there wasn’t room. And everyone has heard the expression, “The best laid plans of mice and men …”...

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May the Force of Demand Planning be With You

We have all made that promise. The promise we make to ourselves that we will start our holiday shopping in July. Meticulously picking out items that our loved ones covet – and doing so with time to...

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